Q4 2020 U.S. iOS Performance of Top Fitness & Weight Loss Apps

As the fourth quarter of 2020 wrapped up, the performance of fitness and weight loss applications on iOS in the United States showcased notable trends. Sensor Tower provides a detailed look into how these top apps fared in terms of downloads, revenue, and active users.

Fitness Coach - Workout Plan by Luni demonstrated a steady revenue increase throughout the quarter, ending with around $155K in the last week of December, up from approximately $136K at the beginning of October. Downloads showed a peak in early October at roughly 122K but later declined to about 73K by the year's end. Weekly active users peaked at around 165K in mid-October, before falling to approximately 103K in the final week of December.

Fitbit: Health & Fitness by Google LLC saw its revenue fluctuate, reaching its highest at about $371K in late November, with a slight decrease to around $340K as December closed. Downloads spiked dramatically to nearly 275K in the week leading up to Christmas, a substantial increase from the 49K seen at the start of October. The app's weekly active users experienced an uptick towards the end of the quarter, finishing at about 2.4M from an initial 2.3M.

The Planet Fitness Workouts app had negligible revenue for most of the quarter, with a notable jump to approximately $4K in the last week of December. Downloads saw an increase in the same period, reaching nearly 100K, up from around 77K at the quarter's start. Weekly active users showed a significant rise towards the end of December, with about 923K users compared to 743K in late September.

MyFitnessPal: Calorie Counter experienced a decrease in revenue from $806K to $709K throughout the quarter. Downloads dipped to around 54K before Christmas but then doubled to over 101K in the final week. The app's active users saw a decline from 3.7M to around 3.4M by the quarter's end.

AllTrails: Hike, Bike & Run showed a varied revenue pattern, with a notable peak at $162K in late November, followed by a fall to approximately $100K at the end of December. Downloads remained relatively stable, with a slight increase to around 52K in the final week, up from 55K in late September. Active users saw a steady increase, ending the quarter at around 228K, up from the initial 244K.

For more insights on app performance and trends, Sensor Tower's comprehensive analysis provides a deeper understanding of the market dynamics.